Case Studies
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Coles Dairy Refit
The RelayForce team managed and implemented a three store refit for the dairy section of Coles Supermarkets. RelayForce put together teams of up to 17 staff per store to work in allocated time-slots suiting store management.
Read AllOverview
- Three Store Trial
- Week Commencing 14th & 21st January
- Teams of up to 17 people per store
- 5pm start
- Non Load Days
- Full accreditation in Coles Stores
- Easily Identifiable
Previous
- Stores Notified Well in Advance via email and phone
- Store Visits prior
- New Section flows created
- Developed a plan of action by store
- Black Lines Cleaned Previously
During
- Team Breifing
- OH&S
- Store Layout
- Team structure etc
- Broke into smaller teams of 2-6
- Only two categories off show at a time
- Cleaned Shelves
- Stock Rotation
- Adjusted Shelves
- Code Checks
Post
- Deployed two people per store from 6am to:
- Replace missing/ old/ sizing tickets
- Put up unavailables
- Check over planograms
- Summary by Store given to National Office
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Vodafone
Vodafone’s partnership with The Bailey Group/Powerforce was initiated to establish clear, defined market presence for the $2 SIM cards and recharge system and to ensure that it’s products will ‘stand out’ in a competitive retail environment.
Read AllScenario
- Vodafone need to react immediately to sales and consumer promotions carried out by market leaders Telstra and Optus.
- As part of Vodafone’s ambition to capture its share of the Australian market, they wanted to educate and train retail store employees on the benefit’s and rewards of Vodafone products.
Solution
- Provision of over 230 syndicated merchandisers working to a monthly call cycle, coupled with a full time contingent of specialist brand ambassadors focusing on core and key metropolitan areas.
- Red Squad program implemented to provide a dedicated full time Vodafone merchandiser team - increased store presence with expert product and brand knowledge to explain the features and benefits of Vodafone products to retail staff.
- Continuous provision of merchandiser training and development via in store and in house training courses
- · Utilisation of the dedicated Vodafone management team to continually improve and train the merchandising team
- Brand advocates complete a detailed report on in store activities, which details intelligence on competitor movement within the category and supplies recommendations based on the findings
Results
- Annually Powerforce complete in excess of 130,000 calls to across 6,000 key retail stores. This ensures the Vodafone brand and appropriate brand offer is always relevant and top of mind for consumers.
- Key retails stores staff members are continuously educated, motivated and consequently positively motivated towards supporting the Vodafone offers.
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Blackberry
Together with The Bailey Group we have worked to promote their appearance, applications and extend the knowledge of the retail sales associates to help the consumer realise the potential and productivity of the Blackberry device.
Read AllScenario
- Blackberry offer not only the best in cutting edge technology but a reliable and durable product
- This Innovative product delivers a superior mobile handset experience, with advanced mobile features including personal and business email, Internet access, GPS along with all the applications of your everyday mobile device.
Goals
- Generate Demand through Education- Create consumer demand through detailed training for retail sales associates along with an integrated mix of marketing activities to be coordinated and executed on a large scale./li>
- Facilitate Brand Loyalty- Capturing mindshare among dealers by ensuring they have the right tools and materials to provided insight and knowledge to educate both their retail staff and consumers.
Solution
- To deliver on Blackberry’s goals, The Bailey Group developed a training and marketing campaign targeting key dealers and areas across Australia./li>
- Dealer Education- To facilitate brand loyalty, The Bailey Group deployed a dedicated sales team to train key retail dealers, offering support and breaking down the ‘knowledge gap’ that had developed in a crowded and competitive market segment.
- Brand Marketing- Providing dealers with up to date information and merchandise on all ranged blackberry products and consumer deals.
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Mars Extortion Threat
PowerForce was contacted to take immediate action to remove all Mars and Snickers bars from the shelves throughout NSW during a an extortion threat. The PowerForce team covered 8000+ sites, twice, over a three week period.
Read AllScenario
- Extortion attempt communicated to Mars on Friday afternoon regarding possible poisoning of Mars and Snickers bars in NSW
- Mars contacts Powerforce on Friday 01/07/05 5pm with a heads up but no action to be taken as yet.
- Mars contacts Powerforce on Saturday 02/07/05 morning and asked to take immediate action.
- Powerforce management team gathered, planning, action and communication strategies created and implemented.
- Saturday midday Powerforce merchandisers commence calling on stores in NSW to remove product from show.
Outcome
- Covered 8000+ sites twice in two to three weeks – once for inital removal from show, second time for stock credit and removal from store and destruction process.
- Covered every site and some in QLD that could possibly sell a Mars or Snickers bar
- Had no reported cases of missed stock
- Was able to support a long term customer in a time of need
- Process assisted Mars in maintaining consumer confidence in their company and products with swift action
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Coca Cola Christmas Blitz 2007
RelayForce deployed over 160 merchandisers throughout Victoria and NSW, visiting over 4600 stores filling cartons into fridges and displays, resulting in out of Stocks reduction of 63.5%.
Read AllVictoria
- Deployed over 65 Merchandisers across Vic Metro and Regional
- Filled in excess of 34,000 ctns into stores
- Daily Report provided - detailing Cartons filled into Shelf, Fridges and Displays. Captured OOS on Entry and Exit
- Out of Stocks reduced by 63.5% upon completion of store visits
- Report reflected changes made by CCA District Sales Managers to maximise their labour spend
- A total in excess of 1600 store visits
New South Wales
- Deployed over 95 Merchandisers across NSW Metro and Regional
- Filled in excess of 5000 ctns per day into stores
- Daily Report provided detailing Cartons filled into Shelf, Fridges and Displays. Captured OOS in Fridges and Shelves on exit
- Maintained a live Schedule to reflect changes made by CCA District Sales Managers to maximise their labour spend
- A total of 105,000 cartons were filled utilising over 5,000 Hours
- Provided additional labour for the Tamworth Country Music Festival
- A total in excess of 3000 Sites visited over a 6 week period